Right on.

46% of job seekers say company culture matters.
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But how do you know what the company culture is really like beforehand? And if you’re in HR, how do you make sure your good-culture stories reach the best talent? How do you gain that extra competitive advantage?

For starters, you need timeless collateral and video content. For example, a future marketing and creative services director joined this company instead of several others he was considering because this decade old culture video helped seal the deal.
(Five years later, we still work with him.)
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